Diesel has been redefining denim since 1978. Founded in Italy by Renzo Rosso, the brand built its reputation on premium denim construction and a willingness to push against convention, producing jeans, clothing and footwear that carry a distinctive urban edge without sacrificing quality. George Harrison stocks the full men's collection across jeans, shirts, t-shirts, jackets, track pants, sneakers and accessories, bringing one of Italy's most recognizable fashion houses to New Zealand.
Diesel has been redefining denim since 1978. Founded in Italy by Renzo Rosso, the brand built its reputation on premium denim construction and a willingness to push against convention, producing jeans, clothing and footwear that carry a distinctive urban edge without sacrificing quality. George Harrison stocks the full men's collection across jeans, shirts, t-shirts, jackets, track pants, sneakers and accessories, bringing one of Italy's most recognizable fashion houses to New Zealand.
